You have a story to tell. Yes, you. You’re a successful entrepreneur who’s running a profitable business.
Maybe you’ve purchased your dream home, or you’ve taken your spouse on vacations you never could have dreamed of before entrepreneurship. Perhaps you’ve provided great careers for your staff, or you’ve donated generously to a cause that’s close to your heart.
You got to where you are today through hard work and dedication. You’ve learned countless lessons along the way and probably have had your share of failures too.
Now, it’s time to write your book, and I’ll give you seven reasons why you should.
#1: Share Your Knowledge and Solidify Your Approach
Writing a book is your opportunity to share your hard-earned knowledge and contribute to the entrepreneurial community. Your story is unique, and your strategies are tested. Why not share them?
A book allows you to establish your specialized approach. If you’ve reached six-figure income or beyond, what was your method for getting there? If your average employee tenure is five or more years, how have you gotten your staff to stick around for so long?
Here are a few fantastic examples of books that cement an expert approach:
- Your Next Five Moves: Master the Art of Business Strategy by Patrick Bet-David
- The 7 Habits of Highly Effective People by Stephen R. Covey
- Rich Dad Poor Dad by Robert T. Kiyosaki and Sharon Letcher
- Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
#2: Establish Yourself as an Authority
Publishing a book will build your authority and credibility as an expert in your field. This can help you get more high-value clients and sales.
It’ll also increase your odds of landing speaking gigs, like podcast guest spots and keynote presentations. If an event coordinator or podcast host is choosing between two potential guests, they’ll usually choose the one who has a book.
#3: Gain Tons of Marketing Content
You can easily convert the content of your book into social media posts, blog posts, podcasts, and video scripts. If your business already produces a lot of content, this can also be done in reverse: You can turn your existing content into a book.
As I mentioned in reason #2, your book will establish you as an authority in your field, making it more likely that you’ll be selected for keynote speeches. Your book provides you with plenty of topics that you can turn into keynotes. If public speaking is a goal of yours, you can write your book with this aim in mind, ensuring that each chapter works as a standalone keynote presentation.
#4: Develop Your Personal Brand and SEO Value
A book can greatly contribute toward growing your personal brand as an entrepreneur. It also increases the SEO value of your name, meaning it’ll pop up more on search engines. That’s because your book will be listed on high-traffic websites like Amazon and its distributors—and depending on how you publish, sites like Barnes & Noble, Walmart, and Books-A-Million.
Basically, you’ll increase your digital footprint, be more “findable” online, and give yourself easier access to future opportunities.
#5: Hand Out the Best Possible Business Card
Imagine this: You run into someone who you’d love to collaborate with someday. You introduce yourself, pull out a copy of your book, sign it, and hand it to them. A month later, you’re working together on a project. Wouldn’t that be incredible?
Maybe you do a book signing at your local bookstore or a leadership summit. Every single person you give a book to becomes a lead.
#6: Generate Passive Income Forever
A book will provide you with a stream of passive income forever—although, this shouldn’t be your primary reason for writing one. If it is, you’ll be setting yourself up for disappointment, as you’re not likely to make a killing off of your book as a first-time author, especially if you’re self-publishing and especially not if you’re giving out lots of free copies of your book—which you should (see reason #5).
The real monetary value of your book will come on the backend in the form of leads and opportunities, but any passive income you generate is definitely an added bonus.
#7: Leave a Legacy
Think about why you became an entrepreneur in the first place. I’m willing to bet you had at least a few of the same thoughts as I did:
- “I don’t want my potential income to be limited.”
- “I want freedom over my time.”
- “I want to leave something behind for my kids to inherit.”
- “I have an idea that can help people.”
- “I don’t want to work for someone else.”
Whatever your reasons were for becoming an entrepreneur, starting your business was a huge risk, and it paid off. That’s something to celebrate, and it’s something that many people hope to achieve. Your book has the potential to inspire and lead future generations of entrepreneurs long after you’re retired.
You don’t have to do it alone.
As you know, your time is your most valuable asset as an entrepreneur. Instead of spending hours researching and writing your book alone, why not bring in an expert to expedite the process?
Aha! Editorial’s personalized services will meet you wherever you are in your writing project—including square one. We’ll help you map out your ideas to ensure your thoughts are communicated clearly and effectively, and we can hold you accountable to meeting your writing targets.
Get started today! Book a free consultation! Happy writing!
Owner of Aha! Editorial
Let’s talk about your writing project: https://calendly.com/ashlyn-ahaeditorial
