One of the best ways to build authority and generate leads as an entrepreneur is by writing and self-publishing a book.
Here’s a step-by-step guide to writing a business book that drives leads to your business.
1. Know Your Audience
Identify your target audience and tailor your content to speak directly to them. Who are your ideal customers? What are their pain points and goals?
2. Solve a Real Problem
What problem will your book help solve? Address a common issue your audience faces. For example, if you’re a marketing consultant, your book might focus on ways small businesses can build effective marketing strategies on a budget.
3. Use Real-Life Examples and Case Studies
Including case studies or real-life examples is a great way to show the effectiveness of your strategies. Readers will be more inclined to trust that you can help them when they see that your methods have worked for others.
4. Include Calls-to-Action (CTAs)
Your book should guide readers toward the next step—working with you. Throughout the book, strategically include calls-to-action. These can be simple mentions of your website or free consultations at the end of chapters.
For instance, you can add, “If you’d like to learn more about implementing this strategy, visit [your website] for a free consultation.”
Be mindful not to overdo it; the CTAs should feel natural and helpful rather than overly promotional.
5. Offer a Lead Magnet
Offer a lead magnet, such as a free workbook, cheat sheet, or downloadable resource. Mention the lead magnet in your book and encourage readers to visit your website to access it.
For example, you could offer a free guide on “10 Steps to Crafting a Killer Marketing Strategy” or a checklist that complements the content of your book. To access the guide, readers will need to provide their email address.
6. Optimize Your Book for Searchability
Your book won’t generate leads if no one can find it. When self-publishing, make sure you optimize your book’s title, subtitle, and description for search engines. Think about what your target audience would search for when looking for a solution you provide.
For example, a title like “Marketing Strategies for Small Business Owners: How to Grow Your Customer Base on a Budget” is more likely to attract readers than something more generic like “Marketing for Success.”
7. Promote Your Book Strategically
Once your book is published, use your business’s existing channels, like your email list, social media, and website, to spread the word. Reach wider audiences by appearing on podcasts or collaborating with other industry leaders.
You can also offer your book for free or at a reduced price to prospects who sign up for your email list.
8. Provide a Path to Work With You
Readers should clearly understand how they can work with you after reading your book. In your conclusion, explain what you offer and how readers can get in touch with you.
9. Engage With Your Readers
Continue to nurture relationships with readers after they finish your book. Create an email sequence that provides additional value, such as follow-up tips or industry updates. Regularly engage with them through your blog, social media, or a private community where they can ask questions and continue learning with you.
If you’re thinking about writing a book, check out our free resources to help you get started! Happy writing!
Owner of Aha! Editorial
Let’s talk about your writing project: https://calendly.com/ashlyn-ahaeditorial
